Hi, today I will talk about digital marketing, and I will explain what digital marketing is and how you can benefit from it. What career can you make after learning digital marketing, and how can you earn money from digital marketing. This is a helpful article because digital marketing has become such a popular term, and many people worldwide are making money through it. It is also one of the top skills for freelancing purposes.
Definition of digital marketing, in other words, promoting our brand, either products or services is called digital marketing with the help of digital media or the internet. First, marketing is done to reach potential customers who, in your opinion, may be interested in your brands. So you want to get your message across to those prospects.
It is like a speech in front of a huge crowd. And where a speaker uses a sound system to reach his audience. Similarly, digital marketing helps you extend your brand message to potential customers in general. You can contact these customers on various digital platforms like social media, mobile apps, and games.
Digital marketing helps you get your brand message across to millions of customers, not just from a single laptop or mobile sitting on your couch. Now, let me list down some of the important reasons for the popularity of digital marketing. Compared to traditional marketing, digital marketing is interestingly cost-effective.
Traditional marketing mediums include newspaper marketing, billboards, flyers, face to face marketing, but these are all costly mediums. For example, advertising on TV is a massive expense that not every tiny brand can afford.
Can you believe that thousands of dollars are charged from brands to run just another ad on TV channels in prime time, but through digital marketing, your budget is under your control, You can spend a small amount, like five dollars or maybe a grand, and the choice is yours?
And you can reach thousands of customers. So the first significant advantage of digital marketing is cost-effectiveness. No well. The sky is the limit, and you can go global, which sits locally. With traditional marketing on TV channels, you can generally reach out to specific geographical locations like Pakistan, India, the USA, etc.
Similarly, a commercial advertisement in a country’s newspaper can reach people in a specific place. Still, with digital marketing, you can get customers from anywhere. You can sell anywhere in Australia, Canada, and America. No, in digital marketing, we can measure the performance of our brand message in real-time to see how it is performing and how customers perceive it.
And we can change/update our ads. Models are hired to create TV commercials in traditional marketing, and the commercials are filmed after the set is designed. And then, it’s broadcast on prime time, and thus after spending thousands of dollars, we start collecting data and results.
Then we can measure the effectiveness of advertising, but in digital, you can still access performance data after spending only a few bucks. And necessary modifications can be made to the advertisements, which can be resumed after acceptable changes. With the help of digital marketing, you can promote your brand on many platforms.
You can drive organic traffic to your website through SEO without spending a single penny on pay-per-click marketing, or SEM can be used to promote your brand on the World Wide Web. You can use popular social media platforms like Facebook, Twitter, Instagram, Snapchat, TikTok, and many more for brand promotion.
These are some of the reasons for the massive popularity of digital marketing. And now, let me discuss careers in DM and what jobs you can pursue after learning DM. First of all, as an ecommerce entrepreneur, you can promote your brands. You can sell legal, educational, medical, and consulting services or have a solid product like a laptop, mobile, fan, etc.
You can use digital marketing skills to make offers to your customers online. So by first learning DM, You can become a digital entrepreneur. No- You can become a freelancer and sell your skills. So you can be your boss by offering your services on a contract basis only. Would you believe that India ranks 7th globally in freelancing sales services?
Similarly, freelancing is becoming very popular worldwide as you can earn money with convenience. No– You can start your digital marketing agency and charge your customers to promote their brand online. Many brands are interested in outsourcing their marketing to experienced digital marketers.
Especially after covid-as people prefer not to work from home- you can get a job as a digital marketer after learning digital marketing. Digital marketing is a high-paying job. In the US, In the end, the sky is the limit for learning digital marketing.