If you think digital marketing is just about posting your business’s updates and blog on Facebook, you are mistaken. Digital marketing is much more than that. It is a broad umbrella that covers several strategies to reach out to potential customers online rather than through conventional methods like print ads, billboard advertisements, and word of mouth. Let’s get acquainted with the scope of digital marketing and six proven strategies to optimize it for your business.
What Is Digital Marketing?
Digital marketing is the process of acquiring new customers using digital technologies, like the Internet and social media, as a marketing channel. It also includes efforts to increase the volume and quality of traffic to a business’s online properties. Digital marketing has become a mainstream part of doing business today. In fact, advertisers have shifted their focus from the traditional marketing techniques of newspapers, radio, and TV to online and social media marketing. According to a study published in 2016, digital marketing spend is expected to increase to 19% of the world’s total advertising spend.
Digital Marketing Strategies
There are several ways to promote your business online to grow your customer base. These strategies are a combination of creating content, driving traffic through social media, and paid advertising on various online platforms. There are several strategies that fall under the digital marketing umbrella. Here are the six most commonly used strategies. Let us examine them one by one: –
1. Paid Advertising Strategies
Paid advertising is a strategy where you pay a platform to put your ads on their network and get their help to target people who are interested in your business. It is one of the most effective digital marketing strategies and can help you get quick traction and make sales instantly. Paid advertising can be done through Google Adwords, Facebook Ads, Twitter Ads, Instagram Ads, LinkedIn Ads, and Bing Ads.
You can also opt to hire an online marketing company to manage paid ads for your business. Paid advertising is a great way to reach people who are interested in your product or service but aren’t yet ready to make a purchase. When done well, paid ads can also help your business climb the ranks in search engine results. The goal is to get the right people to click on the ad and visit your website. Once on your site, you should be able to convert them into customers.
2. Content Marketing Strategies
Content marketing is about creating blog posts, videos, and other forms of content that get your company noticed and drive traffic to your websites. Traffic is critical to any business, and content marketing is one of the best ways to drive it. Content marketing campaigns are also relatively cheap to maintain and scale. They can also produce a higher return on investment than other marketing strategies.
Every business should create an online presence and generate online leads and sales. One of the easiest ways to do this is through content marketing. With content marketing, you create content that educates and/or entertains your audience. You then publish this content on various platforms such as your blog, website, email newsletter, and other content platforms. The goal of content marketing is to attract and engage customers. You want your audience to visit your website or store and then make a purchase. The following are some of the most effective content marketing strategies:
Blogging –
Blogging is one of the best ways to create a sustainable impact on your audience. A regularly updated blog on your website will help you stay relevant in your industry and create a large audience. You can also republish your blog posts on other sites and networks.
Email marketing –
Email marketing is an excellent way to connect with your customers and create a lasting relationship. It also helps you create an email list and turn subscribers into regular customers.
Social media marketing –
Social media is one of the most popular online platforms today. From Facebook to Twitter and Instagram, millions of people are hooked on social media. You can tap into this huge user base and attract new customers to your business.
3. Video Marketing Strategies
Video marketing is one of the best ways to create a lasting impact on your customers. A well-made video can convey your brand message and create a lasting impact on your customers. You can use video marketing on your website, social media pages, email marketing campaigns, and more. You want to create engaging videos that will compel potential customers to take action. You can partner with YouTubers and other video influencers to create sponsored content. You can also use video marketing platforms such as Wistia, Brightcove, and Vidyard to host your videos.
A growing number of marketers are creating videos to promote their products and services. They are leveraging the power of video marketing to engage potential customers and increase their revenue. According to a study published in 2016, companies that produce videos for marketing purposes have an 18% higher lead generation rate compared to businesses that don’t use video as a marketing tool. Video marketing comes in a few forms. You can create an explainer video to promote your product or service. Explainer videos are short videos that explain what your product or service does, why it benefits customers, and how it works. Alternatively, you can create a tutorial video that shows customers how to use your product or service. Tutorial videos are great for services like tutoring, training, and online tutorials for software.
4. SEO Strategies
Search engine optimization (SEO) is one of the oldest digital marketing strategies. And, it still works wonders for many businesses. SEO is a marketing strategy that most people associate with building links and getting traffic from Google. SEO is about more than just putting keywords on your website. It is also about how you construct your website, including the design, content, and the links to other websites.
With the right SEO strategies, you can get more traffic from Google and other search engines. SEO helps you improve your website’s visibility and bring organic traffic to your site. This allows you to save money and grow your business without having to pay for advertising. Follow these SEO strategies to improve the visibility of your website on search engines like Google, Bing, and others
5. Google Adwords Strategy
Google Adwords is one of the most popular paid advertising platforms. It allows you to create ads that are shown on top of the search engine results. The ads appear above organic search results when people search for keywords relevant to your business. Using Google Adwords is a great way to drive targeted traffic to your website instantly. It is also a very cost-effective way of generating sales online. You should create a detailed advertising campaign that includes a keyword list, ad copy, and a landing page.
Google AdWords is a paid advertising platform that allows you to bid on search terms so that your ads appear when people do searches. This strategy allows you to get your ads in front of potential customers who are actively looking for what you have to offer. Google AdWords ads can also appear on other platforms, like Gmail and YouTube.
Summary
Digital marketing is the process of promoting your business online to attract more customers. It is achieved by creating a marketing strategy that integrates several channels to drive the right audience to your website or store. There are several ways to promote your business online. The most effective strategy is to use a mix of content, social media, paid advertising, and SEO to drive traffic to your website and convert this traffic into customers. These digital marketing strategies can help you create a lasting impact on your customers and grow your business at a rapid pace.
Digital marketing is a broad umbrella that covers several strategies to reach out to potential customers online rather than through conventional methods like print ads, billboard advertisements, and word of mouth. Paid advertising, content marketing, video marketing, search engine optimization, and Google adwords are the most commonly used strategies.
